Copywriting | Krista Goodnight

Clean, clear copy. Fast.

As a senior copywriter and brand strategist, I share stories that make technology human with empathy, curiosity, and compelling copy.

B2B Marketing

Consumer Ads

B2B Branding & Marketing

B2B Marketig

Working with companies in telecommunications and biotechnology, I have rebranded and launched new product lines exclusively for businesses. Behind the creative, customer research, strategic planning, and robust content creation build a powerful engine to drive growth.

WilsonPro Rebrand

I was instrumental in repositioning the telecom brand for enterprise and carrier network audiences.

SMB Campaign

Conceived and wrote a video and digital ad campaign aimed at small businesses.

B2B Photography

Directed a lifestyle photoshoot to create cusom imagery for B2B telecom brand.

Screenshot 2020-06-02 at 2.53_edited.jpg

Direct Mail Video Ad

Scripted a video for physicians working at children's hospitals for a biotech client.

Screenshot 2020-06-22 at 12.43_edited.jpg

Case Studies

Researched, wrote, and edited case studies for a biotech client targeting health and food industries.

Consumer Marketing

Working with education, technology, and tourism, I conceived digital ad campaigns for consumer-focused brands.

Product Images-DriveReachOverland_Cover_Lifestyle_edited.jpg

Consumer Tech Launch

Provided creative direction to support the launch of a D2C consumer tech product.

Video Ads

Scripted a seasonal video ad campaign for social media networks.

Digital Ads

Concevied and wrote geo-fenced hiring campaign for manufacturing jobs at a biotech company.

Screenshot 2020-06-22 at 2.35_edited.jpg

Tourism Ads

Wrote a series of digital ads for Visit Ogden to entice vistitors north of Salt Lake.

SEO Content Writing

Wrote and edited SEO-driven content for tourists and visitors to Salt Lake.

Screenshot 2020-05-12 at 11.02.19 AM.png

New Brand Name

Strategically planned and executed a name change for a computer-science-focused college.