B2B Branding & Marketing
Working with companies in telecommunications and biotechnology, I have rebranded and launched new product lines exclusively for businesses. Behind the creative, customer research, strategic planning, and robust content creation build a powerful engine to drive growth.
I was instrumental in repositioning the telecom brand for enterprise and carrier network audiences.
Conceived and wrote a video and digital ad campaign aimed at small businesses.
Directed a lifestyle photoshoot to create cusom imagery for B2B telecom brand.
Scripted a video for physicians working at children's hospitals for a biotech client.
Researched, wrote, and edited case studies for a biotech client targeting health and food industries.
Consumer Marketing
Working with education, technology, and tourism, I conceived digital ad campaigns for consumer-focused brands.
Provided creative direction to support the launch of a D2C consumer tech product.
Scripted a seasonal video ad campaign for social media networks.
Concevied and wrote geo-fenced hiring campaign for manufacturing jobs at a biotech company.
Wrote a series of digital ads for Visit Ogden to entice vistitors north of Salt Lake.
Wrote and edited SEO-driven content for tourists and visitors to Salt Lake.
Strategically planned and executed a name change for a computer-science-focused college.